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Background info to this story: Associated Press
News coverage/commentary: Al-Jazeera

Impact of @fahmi_fadzil's 100 apologies to Blu Inc

Users tweeting about Blu Inc and/or #defahmi
The following graphs display the number of users tweeting about the topic on an hourly basis.
Summary

1323 users
3375 tweets


100 apologies
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Day 3

263 users
414 tweets


33 apologies


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Distribution of keywords (tweets)

Top Tweeple (number of tweets)

paisom14jayemmcee7jonsonchong6
oadamo6shawnsobers5yingers5
akukelabu5loredorocio4baronhawk4
mrewak4politweetorg4pangkheeteik4
nizambakeri4afiqahar3shukorz3
gianraflo3j_rubis3johnlim3
Top Retweets
RT @Jayemmcee: #defahmi The End http://t.co/o3QtLFx6
RT @Storyful: Malaysia defamation man finishes 100-tweet sentence http://storyful.com/stories/gjdk32 #defahmi6
RT @nikicheong: In a couple of minutes, @fahmi_fadzil should be tweeting his 100/100 #defahmi tweet. All the respect in the world to you, dude. *tips hat*5
RT @PangKheeTeik: History is now marked by BD & AD, Before #defahmi and After #defahmi.4
RT @laychkoh: RT @spinzer: Blu Inc responds to #defahmi. http://bit.ly/j5KGwi4
RT @obefiend: Waiting patiently for #DeFahmi 100th tweet...... then i can say "sadakallah hul azim"4
RT @Storyful: Malay activist @fahmi_fadzil is at tweet number 91 of his 100-tweet apology: http://storyful.com/stories/gjdk32 #defahmi3
RT @popteevee: B4 there was #defahmi or @ezrazaid, there was #deeffingshow http://yumm.my/myHbRw ft. @fahmi_fadzil @RockeRina @Jsen @Johnlim @PatrickTeoh3
RT @baronhawk: 10 more tweets to go and @fahmi_fadzil will soon be free of his tweet-prison! #defahmi2
RT @el_flynn: Seema Blu Inc Media is no stranger to controversies: http://t.co/KhbEqfU #defahmi2


Day 2

622 users
1070 tweets


41 apologies


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Distribution of keywords (tweets)

Top Tweeple (number of tweets)

jayemmcee15j_rubis13natasasi12
napiez12ericyong7712mrewak11
oadamo10yingers10sharonbakar10
nikjass9syahirasharif8alvinkok_27
kerrysin7politweetorg6themainstand6
flyguy7296esponjainforma6vin_ann6
Top Retweets
RT @spinzer: Blu Inc responds to #defahmi. http://bit.ly/j5KGwi7
RT @PangKheeTeik: U can make him say sorry but U can't make him feel sorry. Dividing his apology 100 times makes each 1 worthless. #defahmi7
RT @umapagan: Alright! #DeFahmi just made Gizmodo! http://tinyurl.com/4xon7yj5
RT @bongkersz: Blu Inc responds to #defahmi http://bit.ly/j99s9x (via @sharonbakar)5
RT @limkitsiang: The 100 apologies that immortalised Blu Inc (TMI) by Nathaniel Tan http://bit.ly/llCPvP5
RT @mike_tee: Thanks to @fahmi_fadzil's 100-tweet punishment, #BluInc is now trending in Malaysia, with a @BluIncPR parody as well. Marketing success!5
RT @akukelabu: I wouldn't be surprised if there suddenly was a cafe that sells expensive nescafe and nasi lemak called: D'Fahmi #defahmi4
RT @aprilyim: Becareful what you Tweet For. http://bit.ly/adm_defahmi #defahmi4
RT @__earth: Lesson of the day: If you want to be Twitter famous, defame Blu Inc. Now.3
RT @sharonbakar: But one apology was enough, not this stupidity spamming us all. Blu Inc responds : http://bit.ly/j99s9x #defahmi3


Day 1

714 users
1891 tweets


26 apologies


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Distribution of keywords (tweets)

Top Tweeple (number of tweets)

natasasi66jonathanfun41uncle_lah27
amuse_gueule27kerrysin25jayemmcee24
anthraxxxx23tekong22yingers21
pangkheeteik20triciayeoh18navin_innasi17
nikicheong16adrianncf15hasbeemasputra15
bongkersz15ajamiha14michoscopic12
Top Retweets
RT @amuse_gueule: If you wish to stop buying Blu Inc Media mags, call them at + 603 7952 7000 and leave a message with the receptionist :) #defahmi20
RT @icallitart: So.. Let me get this straight. Blu Inc wanted to prove their policies do not bully their employees, by bullying a Twitterer? #defahmi17
RT @sarchan: Blu Inc wanted attention. Well now they got it: news is on CNBC, http://www.cnbc.com/id/4324758712
RT @peteteo: For those worried abt freedom to tweet after #defahmi, defamation law allows opinion. Just don't phrase as 'fact'. Use 'IMHO' a lot. :)11
RT @alphaque: something tells me Blu Inc Media and Female's gambit to have @fahmi_fadzil tweet his apology 100 times will backfire social media wise.10
RT @obefiend: "Terlajak perahu boleh diundur... terlajak twitter timeline binasa" - #Peribahalul #Defamed #Defahmi10
RT @sharonbakar: Blu Inc is actually abusing Twitter. Forcing Fahmi into spamming. #defahmi9
RT @fahmi_fadzil: 20/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize9
RT @nikicheong: Some rough thoughts and opinions on @fahmi_fadzil, Blu Inc and defamation http://bit.ly/jg0fGc #defahmi9
Bizarre: Social activist who defamed BluInc Media is made to apologize on Twitter 100 times!! http://bit.ly/mNOqNb8

Grand Total

1323 users
3,375 tweets

Top Retweets

RT @amuse_gueule: If you wish to stop buying Blu Inc Media mags, call them at + 603 7952 7000 and leave a message with the receptionist :) #defahmi21
RT @icallitart: So.. Let me get this straight. Blu Inc wanted to prove their policies do not bully their employees, by bullying a Twitterer? #defahmi17
RT @umapagan: Alright! #DeFahmi just made Gizmodo! http://tinyurl.com/4xon7yj12
RT @alphaque: something tells me Blu Inc Media and Female's gambit to have @fahmi_fadzil tweet his apology 100 times will backfire social media wise.12
RT @peteteo: For those worried abt freedom to tweet after #defahmi, defamation law allows opinion. Just don't phrase as 'fact'. Use 'IMHO' a lot. :)12
RT @sarchan: Blu Inc wanted attention. Well now they got it: news is on CNBC, http://www.cnbc.com/id/4324758712
RT @obefiend: "Terlajak perahu boleh diundur... terlajak twitter timeline binasa" - #Peribahalul #Defamed #Defahmi10
RT @spinzer: Blu Inc responds to #defahmi. http://bit.ly/j5KGwi9
RT @IshamRais: The Blu.Inc ini syarikat zionis ke? Perangai macam zionis seksa pokok zaitun. Kah kah kah!9
RT @nikicheong: Some rough thoughts and opinions on @fahmi_fadzil, Blu Inc and defamation http://bit.ly/jg0fGc #defahmi9
RT @sharonbakar: Blu Inc is actually abusing Twitter. Forcing Fahmi into spamming. #defahmi9
RT @TriciaYeoh: I've DEFAMED BluInc. My tweets on their lousy understanding of social media are untrue. I retract those words & hereby apologize. #defahmi8
Bizarre: Social activist who defamed BluInc Media is made to apologize on Twitter 100 times!! http://bit.ly/mNOqNb8
RT @mike_tee: Thanks to @fahmi_fadzil's 100-tweet punishment, #BluInc is now trending in Malaysia, with a @BluIncPR parody as well. Marketing success!7
RT @TriciaYeoh: You gotta thank BluInc for inducing Malaysians' creativity on Twitter. #defahmi7



Top Apologies (retweets)

RT @fahmi_fadzil: 100/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize81
RT @fahmi_fadzil: 38/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize24
RT @fahmi_fadzil: 1/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize15
RT @fahmi_fadzil: 37/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize10
RT @fahmi_fadzil: 44/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize10
RT @fahmi_fadzil: 20/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize9
RT @fahmi_fadzil: 40/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize8
RT @fahmi_fadzil: 35/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize8
RT @fahmi_fadzil: 36/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize7
RT @fahmi_fadzil: 39/100 I've DEFAMED Blu Inc Media & Female Magazine. My tweets on their HR Policies are untrue. I retract those words & hereby apologize7


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